Hi, I'm Siyuan.

I aim to transform design into a sensory journey, enriching every experience.

Professional Experiences

May 2023 - Now

Product Marketing & Brand Manager - Lantao Design Academy & POLI.Design

Milan, Italy (Design Education & Architecture)

Product Marketing

• Promoted professional design and architecture courses to B2C audiences in APAC and EU

• Analyzed positioning and behavior of competitors to shape and improve brand communication and campaign conversion.

• Localized and aligned brand messaging and visual content for each designated market

Brand Management

• Developed social media strategies by managing ad campaigns and producing 20+brand videos, which resulting in a 1,075%

• increase in engagement, attracting 50+ clients, and generating €1500K in revenue.

Content Creation

• Created content strategies using real user insights; selected formats and styles that matched how designers learn and browse.

• Designed and produced 60+ clear visual assets, including motion clips, product videos, campaign posters, and social content, used across brand channels.

• Increased user traffic and online reach by +1,614%, directly helping enrolment and inquiries rise.

• Created practical brand guidelines with simple rules for type, layout, motion, and color to help the teams keep visuals consistent in all markets.

Campaigns Management

• Executed 10+ online and offline campaigns in different countries, such as Italy, France, Japan, Switzerland, and China, collaborating with top-tier brands like Politecnico di Milano, Maison&Objet, etc.

• Empowered traditional Chinese brands to evolve beyond legacy systems by delivering design consultancy that explored innovative positioning and contemporary brand possibilities.

April 2025

Design Coordinator — L’eautelier H₂ϴ Lounge
2025 Milan Design Week - Milan, Italy (Sustainable Design & Hospitality)

• Led the design and art direction of the brand’s pop-up campaign in Milan by defining a unified brand identity across all event materials.

• Worked directly with the founder to translate product positioning and budget limits into clear spatial layouts, color palettes, and graphic elements.

• Scouted and secured venues that matched the brand’s design language and ensured seamless installation for product presentations.

• Built campaign storylines that connected product usage to real environments, guiding photography, set styling, and visitor flow.

• Designed printed and digital assets such as posters, product cards, and launch visuals used across storefronts and social channels.

2022 Dec - 2024 Apr

Brand Design Intern - Medelhan, Milan, Italy (B2B Luxury Design & Architecture Networking)

Brand Repositioning

• Performed competitor and pain-point analysis to redefine the company’s tone of voice and brand positioning within the luxury B2B sector.

Visual Identity Management

• Strengthened brand consistency across all digital platforms by creating high-impact social media graphics and presentation materials.

Asset Creation

• Designed high-impact social media graphics and presentation materials to reinforce brand authority and attract executive-level participants.

Strategic Sourcing

• Identified and integrated market best practices to modernize brand communication and enhance user engagement

2021 Jul - 2021 Nov

Industrial Design Intern - rgastudio, Milan, Italy (Hospitality & Restaurant Design Specialist)

Spatial Brand Integration

• Led the custom furniture and interior design for an Italian restaurant. Curated sensory-driven environments, and ensuring the furniture and materials reflected the culinary identity

Atmospheric Curation

• Conducted material, texture, and color analysis to ensure the interior style aligned perfectly with the restaurant's unique design language and hospitality standards.

Technical Design & Fabrication

• Produced detailed 3D models (Rhinoceros) and technical drawings (Auto CAD) for carpentry, overseeing the transition from creative concept to high-quality physical execution.

2018 Jan - 2019 Jan

Visual Designer & Illustrator - OnePiece Work, Milan & San Francisco

(Tech Innovation Hub & Coworking)

Visual Storytelling

• Designed +30 posters, +20 content pieces focused on emerging technologies, translating complex scientific concepts into engaging visual narratives.

Brand Communication

• Developed a unique illustration style and comic-based content to update a global audience on technological trends and innovation news.

Cross-Continental Collaboration

• Created stylized graphic assets to maintain brand consistency across both US and APAC markets

Exhibitions

Shed (Circular Gastronomy & Bio-Material Innovation)

Isola Design Week - Milan Design Week, Fuorisalone, 2022

• Shed is a project that transforms organic culinary by-products—including crustacean shells, citrus peels, and tea leaves—into premium biomaterials for the luxury hospitality sector. By merging material science with high-end art direction, the project demonstrates how food waste can be reimagined as a sophisticated, circular design element. Featured on STIRworld, Future Materials Bank, and Fuorisalone and exhibited at Milan Design Week, Shed exemplifies a commitment to sustainable prestige and the future of eco-conscious brand narratives

Zoonz (An eco-friendly toy)

RoPlastic Prize Finalist - Milan Design Week, 2023

Zoonz is a modular animal mold system designed for children aged 6+ to foster creative storytelling and interactive family play. The project centers on a sustainable design philosophy, utilizing innovative molding techniques to transform materials into imaginative, educational tools. Recognized for its commitment to environmental responsibility, Zoonz was selected as a finalist for the 2023 RoPlastic Prize and exhibited at Palazzo Bandello during Milan Design Week.

Skills

Software

Photoshop / Illustrator / Indesign / Figma / After effect /Flora ai/ Touchdesigner / Rhinocores / V-ray/CAD

Language

English (Professional Working Proficiency) / Cantonese (Native) / Mandarin (Native) / Italian (Professional Working Proficiencyl)

Education

DOMUS ACADEMY

Master of visual branding (110/110)

Milan, Italy

SCUOLA POLITECNICA DI DESIGN SPD

Master of Food Design and Innovation

Milan, Italy

NABA (NUOVA ACCADEMIA DI BELLE ARTI)

Bachelor of Design (Product Design & Interior Design) 110/110

Milan, Italy