Hi, I'm Siyuan.

I aim to transform design into a sensory journey, enriching every experience.

Education

DOMUS ACADEMY

Master of visual branding

Milan, Italy

SCUOLA POLITECNICA DI DESIGN SPD

Master of Food Design and Innovation

Milan, Italy

NUOVA ACCADEMIA DI BELLE ARTI

Bachelor of Design (Product Design & Interior Design) 110/110

Milan, Italy

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Professional Experiences

April 2025

Design Coordinator — L’eautelier H₂ϴ Lounge
Milan Design Week | Milan | 2023

• Researched and secured event venues in Milan, negotiating options aligned with project budget and requirements.

• Designed the event concept to align with L’eautelier’s design language and brand identity, ensuring coherence across all touchpoints.

• Created graphic design and branding assets to drive both online and offline engagement.

• Developed networking strategies and provided key contacts to position the event within Milan Design Week.

May 2023 - Now

Visual brand Management at Lantao Design Academy

Focused on the Master Course MDSSI, co-curated with Poli.Design (Politecnico di Milano).

Content Creation

• Defined content strategies informed by audience insights, market trends, and brand positioning.

• Developed comprehensive design guidelines for Lantao Design Academy, ensuring consistency across all media.

• Created 60+ high-quality short videos, event posters, and marketing assets using Adobe Suite, Rhinoceros, and AI tools, increasing user traffic by 1,614%.

Social Media Strategy

• Designed and implemented strategies for WeChat, Little Red Book, and Instagram, aligning content with brand voice, design language, and target audience needs.

• Produced 15+ brand-related videos for ad campaigns, driving a 1,075% increase in likes, attracting 40+ new students, and generating €900K in revenue.

Campaign Management

• Planned and executed 4 major online campaigns, establishing brand collaborations with Maison&Objet, Paris Design Week, Salone del Mobile, and Recasa.

• Directed offline initiatives including workshops, study tours, and brand exhibitions across France, Italy, and China, ensuring smooth delivery through budget control, risk management, and multilingual coordination.

• Delivered consultancy services to leading organizations such as Recasa and the Design Innovation Institute Shanghai.

April 2023

Zoonz — Eco-Friendly Toy Project
Exhibited at Milan Design Week 2023, Ro Plastic Prize

Collaborated with Kickstarter during the Entrepreneurship Through Design workshop to design Zoonz (Mold Your Own Story!), an eco-friendly toy concept.

• Took a leading role in idea generation, market research, and project realization, guiding the team from concept to exhibition.

• Addressed the issue that toys end up in landfills, proposing a sustainable, recyclable alternative for the toy market.

• Showcased at Milan Design Week 2023 as part of the Ro Plastic Prize.

Brand Design Intern
Medelhan | Milan | 12/2022 – 04/2023

• Supported brand development through pain-point analysis, competitor benchmarking, and repositioning, defining company tone of voice and integrating market best practices.

• Strengthened brand recognition by creating comprehensive guidelines and ensuring consistency across all communications.

• Designed social media graphics, presentation decks, and event posters to enhance visibility, attract participants, and drive engagement for B2B clients in the design and architecture industries.

June 2022

Shed — Collaborative Personal Project (Bio-Materials)

Exhibited at Milan Design Week 2022 | Milan | 06/2022

• Conducted pain-point analysis and material evaluation to develop an innovative bio-material concept from food waste, aimed at sustainable alternatives to disposable gloves and packaging products.

• Prototyped packaging and recycling applications using new bio-materials, achieving progress toward sustainable packaging solutions.

• Researched and tested material properties with collected organic waste (orange peels, shrimp shells, onion peels, tea leaves, etc.), exploring quality and functionality.

• Designed promotional assets (posters, brochures, business cards) and captured professional photographs to showcase and promote the project across social media and exhibitions.

Industrial Design Intern
RGA Studio | Milan | 07/2021 – 11/2021

• Designed and finalized custom furniture and interior elements for an Italian restaurant, aligning with the client’s vision and style requirements.

• Produced 3D models, conducted material and color analysis, and delivered technical drawings for carpenters to execute production.

January 2018 - September 2018

OnePiece Company, Silicone Valley, United State

Illustrator/ Graphic Designer

Assisted in graphic design, illustration, translate English to Chinese. Responsible for running a Wechat micro blog called "硅兔赛跑".

Skills

Software

Rhinocores / V-ray / Photoshop / Illustrator / Indesign / Figma / After effect / Touchdesigner / CAD

Hardware

Model Making / Laser Cutting / Woodworking / Hand Drawing / Technical Drawing/ 3d Modeling / Rendering

Language

English (Professional Working Proficiency) / Cantonese (Native) / Mandarin (Native) / Italian (Professional Working Proficiencyl)